brand identity

Team: Johan Lopez, Ava Jacques, Shunshun Chen, Nate Pavel, Gaizka Perez

moodboard

artifact

mockup

Releaf Project

mindmap

Overview

This group project we created a brand called Releaf which is an organization that helps with stress for the ages 14-18 with some meditation flyers. My part was to make the artifact which is a plant to symbolize peace and tranquility as well as the color palette.

About

For the artifact, I think this plant fits well with the concept of the Releaf because the colors give off a peaceful and simple aesthetic. Since the concept was Releaf, It was better to include rounded shapes, thin line strokes for definition and using minimal designs. As for the group project, the design process was a little tough picking out topic but once we thought of the concepts, color scheme everything started to flow. We would send our designs daily to get feedback to make our design work fit the content.